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Vernon Group Launches Beef Program

Published April 20, 2014 – Vernon Morning Star

Vernon Group Launches Beef Program

Easy to use online ordering has been developed by the Vernon-based B.C. Association of Abattoirs.

B.C. Beef Network is a website that connects B.C. chefs directly with local producers and processors of 100% B.C. beef.

“BCBeefNet is one of the ways the B.C. Association of Abattoirs is addressing the growing trend to buy local,” said Gillian Watt, programs manager for the B.C. Association of Abattoirs.

“There is tremendous opportunity to grow the local meat industries in BC to benefit consumers, communities, industry and the economy.”

When chefs use BCBeefNet, they know they’ll be serving 100% B.C. beef which is 100 per cent born, raised and processed in the province. And they can promote the quality of the meat to customers who are increasingly
demanding to know where their food comes from and how it was raised.

Three executive chefs helped pilot BCBeefNet, including Brian Fetterly, of the Best Western Vernon Lodge.

“I love being able to support local people who are doing great things,” said Fetterly.

“I just have to cook this beautiful beef correctly. It makes my job so much easier, and I love being able to say this beef isn’t coming from Alberta or the States, it comes from this beautiful valley which is totally underutilized. It can’t get better than that.”

B.C. Beef Network was developed with funding from Agriculture and Agri-Food Canada and the B.C. Ministry of Agriculture.

Find this article at: http://www.bclocalnews.com/business/255631801.html